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Bachelor of Business (Marketing Major)
Apply here now!About the Programme
The Bachelor of Business places strong emphasis on applied learning, linking theory to workplace practice. A graduate has the ability to succeed in business having developed both generic and specific business skills grounded in an understanding of modern business practice.
Major in marketing to enjoy a career in a creative branch of the business world.
In a world of increasingly globalised trade and investment, the demand for well-trained, educated business people is growing. A Bachelor of Business from MIT will teach you both theoretical and practical aspects of business. A strong emphasis is placed on applied learning. You will graduate with skills and attributes that will enable you to succeed in all areas of your life and work, including critical thinking skills and the ability to work effectively in a team.
At MIT, students who choose a marketing major focus on the practical application of marketing theory and have the advantage of experiential learning with the Genesis project, a student-run marketing consultancy where students work on branding, advertising, planning and research. This exercise will provide you will real-world experience and contacts, which you can put to good use when you graduate. Your marketing tutors all have expertise gained by working in the industry; they’re the best people to guide you to success.
Career opportunities in marketing management, brand management, market research, sales management, direct marketing and advertising are open to graduates with a Bachelor of Business (Marketing).
This qualification can be completed full- or part-time to fit around your existing work or lifestyle commitments. Many students study on work release or bring prior business experience with them, though the programme is also suitable for school leavers.
Want to take your studies further?
Successful students may apply to enter masters programmes at other institutes or the Southern Cross University MBA at MIT.
Download the Enrolment Guide and Timetable.
| Programme Code | MN4136 |
|---|---|
| Study Method | Full time or part time |
| Qualification | MIT Degree |
| Duration | 3 years full time |
| Applications | Close when programme is full |
| Start Dates | February and July |
| Level | 7 |
| Credits | 360 |
Offered by
Faculty of Business - Marketing and Sales
Entry Requirements
Applicants must meet at least one of the following entry requirements:
- NCEA 56 credits at Level 3, including a minimum of 14 credits in each of two subjects, plus a minimum of 14 credits in one or two subjects and a minimum of 4 credits in reading and a minimum of 4 credits in writing, both at Level 2 or
- Cambridge International Examinations: 120 points on the UCAS tariff, including a minimum E grade in AS English or
- Have been awarded the full International Baccalaureate Diploma 24 points minimum or
- Be a mature student of 20 years of age or more with relevant work experience or
- Have successfully completed a degree from New Zealand or from another country or
- Have been successful in partially completing a degree from another tertiary institution or
- New Zealand Diploma in Business or comparable diploma and
- Have English language competence to undertake this programme which is taught and assessed in English
Any applicant whose first language is not English may be asked to provide evidence of an overall IELTS (Academic) score of 6.0 (with no score below 5.5) or equivalent.
An applicant may be required to take an interview to allow that applicant to demonstrate the knowledge, maturity and aptitude, at the level required, to succeed in this programme (evidence may be required).
Applicants will be accepted in order of application.
Cost
$5,200 (approx) per year
International Student Fees
$16,260 (approx) per year
Programme Summary
You must successfully complete 23 courses to graduate. For details on how to select your courses see enrolment guide EG3.
Course selection includes:
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Marketing 1
Course Code – 351.509
Learn the fundamental principles of marketing and their application to the business environment. Apply this marketing knowledge to develop a marketing plan.
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Marketing Research
Course Code – 351.625
Learn how to conduct market research to understand customer preferences, competitive activity, and whether your advertising is working. The course is a mixture of theory and 'hands-on' market research projects that will take you from formulating research objectives all the way to the presentation of your reseach results.
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Statistics for Decision Making
Course Code – 143.504
Acquire the skills to gather, interpret and present data to support business decisions. Learn about the basic statistical tools required to critically appraise statistical plots, tables, measures and reasoning presented in business reports. Write reports, with emphasis on supporting business cases and business decision making. Utilise plots, tables and measure with reasoning to explain salient features to others. Obtain data from websites such as StatsNZ. Obtain plots, tables, measures and other statistics such as confidence intervals and test statistics using statistical packages. Interpret output from statistical packages.
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Marketing 3
Course Code – 351.723
Gain a critical understanding of the tools needed for identifying, analysing and developing appropriate marketing strategies in different competitive and dynamic situations. Develop insights into the New Zealand strategic business environment. Understand the link between strategic and tactical decision making processes, and the link between different business philosophies that are impacting on contemporary marketing practices.
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Marketing 2
Course Code – 351.627
Apply marketing tools, concepts and procedures to marketing planning and develop brand/product management skills.
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Integrated Marketing Communications
Course Code – 351.616
Develop, analyse and present promotional programmes incorporating reasoned objectives, strategies and tactics.
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eMarketing
Course Code – 341.731
Understand the major issues and topics in electronic commerce. Explore several aspects of eMarketing from strategy to implementation. Understand the impact it has had on consumer behaviour, as well as its effect on business models. The course aims to bridge the knowledge gap that currently exists between management (which has to make operational and strategic decisions about electronic commerce technology and its business applications) and the technical experts who are implementing eCommerce solutions.
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Creative Strategy
Course Code – 361.718
Develop strategic creative solutions for marketing communication objectives. The course emphasises development of advertising design and copywriting.
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Computing in Organisations
Course Code – 561.587
Gain an understanding of the computing environment in the workplace and how computing is used to meet an organisation’s goals. Also gain an understanding of contemporary computer applications in the workplace. Learn to use typical applications and how to communicate computing needs effectively.
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Integrated Business
Course Code – 301.708
Gain a range of perspectives on contemporary organisations. Learn to evaluate different view points, develop and critique business plans for an entrepreneurial start-up business, and assess organisational ethics.
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Genesis
Course Code – 361.719
(one-semester/30-credit course)Participate in a structured work experience programme. A team of students work in the on-campus consultancy in which they handle the marketing, research and marketing communications requirements of a range of clients. Unlike other “project-based” work experience programmes, students are expected to work on several projects for several clients simultaneously. These clients tend to be small private companies, local non-profit organisations and schools. The students develop client service skills, teamwork skills and work ethics within a controlled industry experience, under the supervision of the course coordinator. The course is specifically designed for students who may not have experience in a middle management role. The emphasis is on developing professionalism and competency in personal work skills rather than additional marketing or marketing communications knowledge. Students gain confidence in applying the knowledge gained in prior studies to real business problems.
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Business Environment
Course Code – 301.608
Learn to critically examine the changing business environment (external and internal) and identify key elements of flux and transformation that impact on the contemporary organisation.
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Brand Strategy
Course Code – 351.721
Develop a platform of knowledge on the current and future strategic role of brands in marketing, business and society. Advance theoretical and practical understanding, including the ability to think critically about brand strategy to help create/build skills in the development of brand strategy.
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Global Marketing
Course Code – 351.628
Learn to make effective global marketing decisions, by understanding the opportunities in the global marketing environment and the strategic response of the global marketer.
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Consumer Behaviour
Course Code – 351.626
Gain a sound knowledge of the concepts, principles and theories of consumer behaviour, skills in literature search, and the ability to apply such knowledge and research to marketing and advertising activity.
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Business Management
Course Code – 343.508
Understand the challenge of “management”. Learn about the new and traditional approaches to key management issues. Gain a respect for both approaches, and the confidence to understand and master them.
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Business Accounting
Course Code – 311.527
Gain an overview of accounting and the use of accounting information as a basis for user decision making.
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Commercial Law 1
Course Code – 323.508
Gain an understanding of the nature of the legal system in New Zealand, especially in the context of business. This covers the legal framework within which business activity occurs, the legislative process, and an introduction to and critique of some of the concepts which form the basis of commercial law.
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Advertising Practice
Course Code – 361.615
Gain an understanding of the wider advertising industry in New Zealand and issues about its future. Develop a sound knowledge of the concepts and principles of advertising, reflecting its role in the marketing mix and evaluate the likely effectiveness of advertising strategies – both creative and media.
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Business Economics
Course Code – 371.512
Understand how the New Zealand economic system operates, apply economic concepts within the contemporary business environment, and comprehend the integration of the New Zealand economy with the global economy.
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Business Writing
Course Code – 185.504
Learn to write business documents, deliver presentations, and apply intercultural communication skills effectively in the professional environment.
Plus three additional courses
You will need to plan your course of study carefully to ensure you meet pre-requisite and co-requisite requirements. You should discuss your study plan with the Programme Leader.
Further Training or Study
The Bachelor of Business (Marketing Major) provides a sound base for advanced study in either a professional or educational setting. Graduate Diploma in Marketing.
Career Opportunities
Positions in marketing management, brand management, marketing research, sales management, direct marketing, advertising, product management or business development.
