Diploma in Integrated Marketing Communications

About the Programme

This programme prepares students for a career in marketing communications. The qualification provides students with the knowledge and skills required for a marketing professional including advertising, public relations, promotion and sales.

Offered by

Faculty of Business - Communication, Marketing and Sales

Entry Requirements

Applicants must meet the following entry requirements:

• NCEA 42 credits at Level 3, with a minimum of 4 credits in reading and a minimum of 4 credits in writing, both at Level 2 or
• NCEA 64 credits at Level 2, with a minimum of 4 credits in reading and a minimum of 4 credits in writing, both at Level 2 or
• Have completed a Level 5 diploma, such as NZ Diploma in Business, National Diploma in Business (Level 5), ATTTO Diploma in Tourism Management, or similar or
• Applicants with relevant work experience, who can show evidence of ability to study at degree level and
• Have English language competence to undertake this programme which is taught and assessed in English

Any applicant whose first language is not English may be asked to provide evidence of an overall IELTS (Academic) band score of 6.5 (with no score below 6.0) or equivalent.

Applicants will be accepted in order of application.

Cost

$4300 (approx)

International Student Fees

$15,900 (approx) per year

Programme Summary

All of the following core courses:

• Public Relations and Event Management
• Marketing 1
• Consumer Behaviour
• Advertising Practice
• Integrated Marketing Communications
• Digital Media Design

plus one course from:

• Project in Creative Marketing
• Writing and Critical Thinking

plus an optional course at level 6.

Further Training or Study

Students who complete the programme will be eligible to staircase to the Bachelor of Business and the Bachelor of Applied Communication and/or the Graduate Diploma in Marketing.

Career Opportunities

Marketing Assistant or marketing communications roles.

Apply here now!