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Graduate Diploma in Marketing
Apply here now!About the Programme
Work on the cutting edge of your industry
The world of marketing is changing rapidly. The modern marketer is familiar with the latest insights in brand management and e-marketing as well as established disciplines like advertising and market research.
The Graduate Diploma in Marketing provides you with the practical and conceptual skills to be successful in an environment that is permanently in flux. You’ll become a marketer who can think and work at both a tactical and strategic level in brand or product management, marketing management and advertising.
A real-world marketing project is a key component of this diploma.
MIT’s focus on applied learning produces graduates with the ability to use their thorough understanding of theory in the workplace to achieve superior results.
This one-year qualification is a great choice for degree graduates or for people who work in the industry and want to upgrade their skills and earn a formal qualification. As with all MIT qualifications, flexible learning options are available.
Want to take your studies further?
Graduates of this diploma might consider a Master of Business Administration (MBA).
Download the Enrolment Guide and Timetable.
| Programme Code | MN4405 |
|---|---|
| Study Method | Full time or part time |
| Qualification | MIT Graduate Diploma |
| Duration | One year (full time) or equivalent (part time) |
| Applications | Close when programme is full |
| Start Dates | February and July |
| Level | 7 |
| Credits | 120 |
Offered by
Faculty of Business - Marketing and Sales
Entry Requirements
Applicants must meet one of the following entry criteria:
- Be a graduate of a degree programme,
or - Have at least three years practical or professional experience in a relevant area in the industry.
AND - Students for who English is a second language will be required to provide evidence that they have a minimum of IELTS (Academic) 6.5, no one score below 6.0, or equivalent. In addition, all students must demonstrate competence in written and spoken English.
AND - Applicants must be able to demonstrate the following attributes: a strong motivation to work in the field of Marketing, the ability to work in a team; the ability to communicate in groups and one on one; a mature approach to study. The above attributes will be assessed through an interview process at which they may bring family and/or whanau support.
Selection Requirements: Applicants who successfully meet the entry criteria will be selected on a first come first served basis, on receipt of application.
Cost
$5,200 (approx)
International Student Fees
$16,900 (approx)
Programme Summary
You must successfully complete the 8 courses below to graduate.
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Marketing 2
Course Code – 351.627
Apply marketing tools, concepts and procedures to marketing planning and develop brand/product management skills.
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Marketing Research
Course Code – 351.625
Learn how to conduct market research to understand customer preferences, competitive activity, and whether your advertising is working. The course is a mixture of theory and 'hands-on' market research projects that will take you from formulating research objectives all the way to the presentation of your reseach results.
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Consumer Behaviour
Course Code – 351.626
Gain a sound knowledge of the concepts, principles and theories of consumer behaviour, skills in literature search, and the ability to apply such knowledge and research to marketing and advertising activity.
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Brand Strategy
Course Code – 351.721
Develop a platform of knowledge on the current and future strategic role of brands in marketing, business and society. Advance theoretical and practical understanding, including the ability to think critically about brand strategy to help create/build skills in the development of brand strategy.
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eMarketing
Course Code – 341.731
Understand the major issues and topics in electronic commerce. Explore several aspects of eMarketing from strategy to implementation. Understand the impact it has had on consumer behaviour, as well as its effect on business models. The course aims to bridge the knowledge gap that currently exists between management (which has to make operational and strategic decisions about electronic commerce technology and its business applications) and the technical experts who are implementing eCommerce solutions.
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Marketing 3
Course Code – 351.723
Gain a critical understanding of the tools needed for identifying, analysing and developing appropriate marketing strategies in different competitive and dynamic situations. Develop insights into the New Zealand strategic business environment. Understand the link between strategic and tactical decision making processes, and the link between different business philosophies that are impacting on contemporary marketing practices.
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Project in Marketing Management
Course Code – 351.724
Undertake a project of applied research in a workplace setting, which involves identifying a workplace marketing problem or opportunity, backgrounding and researching that problem, and formulating a report and plan of action.
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International Marketing Management
Course Code – 351.716
Learn to make effective international marketing decisions, by understanding the opportunities in the international marketing environment and the strategic response of the international marketer.
Further Training or Study
Master of Business Administration (MBA)
Career Opportunities
Brand management, product management, marketing management, marketing management or advertising.
