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New Zealand Diploma in Business (Marketing specialisation)
Apply here now!About the Programme
Graduates of the Diploma in Business can complete the New Zealand Diploma in Business (NZDipBus) with one further year of full-time study. For advice on your eligibility to enter the programme directly you should consult the programme leader.
Students wishing to study part-time may also undertake this qualification and will typically complete it in 18 months to two years.
All six courses (120 credits) in the Diploma in Business transfer into the NZDipBus.
The NZDipBus offers specialisations in:
- Accounting
- Management
- Marketing
- Tourism
or any combination of these specialisations.
Students may also complete the NZDipBus without a specialisation.
Marketing Specialisation
A study of marketing forms the basis of a strong business qualification. Most large organisations employ marketing managers, have marketing departments, and seek employees with marketing knowledge and skills. Most marketing courses are offered as day-time, night-time or distancel earning classes, enabling students to create study timetables that fit their individual needs.
Download the Enrolment Guide and Timetable.
| Programme Code | NC5121 |
|---|---|
| Study Method | Full time or part time |
| Qualification | New Zealand Diploma |
| Duration | Two years (full time) |
| Applications | Close when programme is full |
| Start Dates | February and July |
| Level | 6 |
| Credits | 240 |
Offered by
Faculty of Business - Marketing and Sales
Entry Requirements
Students less than 20 years old must have:
- A minimum of 14 numeracy credits at Level 1 or higher in mathematics or pangarau on the National Qualifications Framework
- 50 credits at Level 2 or above with at least 12 credits in each of three subjects including a minimum of 8 literacy credits at Level 2 or higher in English or te reo Māori, 4 credits must be in reading and 4 credits must be in writing. The literacy credits will be selected from a schedule of approved achievement standards and unit standards. The schedule may be found on the NZQA website at http://www.nzqa.govt.nz/ncea/for-students/ue/litreqs.html
- Literacy credits may contribute to the requirement of the above, provided that a total of 12 credits have been achieved in English or te reo Māori or equivalent to the above requirements.
- International Students where English is a second language must also have an IELTS score of 6.0 (academic) with no individual band lower than 5.5 or equivalent.
Applicants will be accepted in order of application.
Cost
$5,120 (approx) per year
International Student Fees
$16,900 (approx) per year
Programme Summary
Students complete the following courses:
Fundamentals of Marketing
Level 6
Marketing Research
Marketing Planning and Control
Buyer Behaviour and Communication Strategies
Plus five of the following:
Level 4
Accounting Principles
Level 5
Business Computing
Business Communication
Introduction to Commercial Law
Principles of Tourism
The Economic Environment
Plus one further Level 6 course
Plus two further Level 4, 5 or 6 courses.
Note: Students should discuss their study plan with the programme leader who can also advise on prerequisite and co-requisite requirements. Contact the Faculty of Business Office on 09 968 7705 and ask for the programme leader.
Further Training or Study
Diploma in Integrated Marketing Communications.
Students who complete the programme will be eligible for credit towards the Bachelor of Business.
Career Opportunities
Positions such as an Assistant Brand Manager, Assistant Marketing Manager, Assistant Product Manager, Market Research Executive or Marketing Assistant.
