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Bachelor of Applied Communication
Apply here now!| Programme Code | MN4388 |
|---|---|
| Study Method | Full time or part time |
| Qualification | MIT Degree |
| Duration | Three years (full time) or equivalent (part time) |
| Applications | Close when programme is full |
| Start Dates | February and July |
| Level | 7 |
| Credits | 360 |
About the Programme
If you are looking for a career with plenty of variety and excitement, a Bachelor of Applied Communication is an excellent choice. Communications covers advertising, branding, e-marketing, public relations and event management, to name but a few of the endless possibilities. At MIT you'll be instructed by tutors with a wealth of industry experience and enjoy a hands-on approach to learning that will give you practical as well as academic skills.
You have the option of choosing one of the five career pathways available or designing your own degree by mixing and matching courses to suit your goals. Pathways are offered in the following:
- Marketing Communications
- Organisational Communication
- Public Relations and Event Management
- Human Resources Communication
- Knowledge Management and eCommunication
You're free to choose whether to study full- or part-time.
As a graduate with a Bachelor of Applied Communication you'll be equipped with diverse skills and attributes to take with you into middle to senior positions in marketing, advertising, media management and more. You might prefer a very specific specialisation if you have a certain goal in mind, or choose to keep your options open by studying a broader range of subjects. Whatever you decide, your participation in practical exercises including an industry project with an outside client or the management of an event for an outside organisation will give you experience and involvement with the industry.
Want to take your studies further?
The Graduate Diploma in Marketing is an excellent compliment to the
Bachelor of Applied Communication, or successful students may apply to enter masters programmes at other institutes or the Southern Cross University MBA at MIT.
Download the Enrolment Guide and Timetable.
Offered by
Faculty of Business - Communication
Entry Requirements
Applicants must meet the following entry requirements:
- At least 64 NCEA credits at Level 2, including one subject which demonstrates fluency in English or
- At least 42 NCEA credits at Level 3, including one subject which demonstrates fluency in English or
- Graduates of appropriate New Zealand qualifications at Level 4 and above, including the MIT Diploma in Communication Studies or
- Demonstrate that they can work/study at a level appropriate to the programme. This may be demonstrated through an interview and
- Demonstrate English language competence (equivalent to IELTS 6.5) to undertake this programme which is taught and assessed in English. International applicants must have an overall IELTS (Academic) band score of 6.5 (with no score below 6.0) or equivalent.
Applicants will be accepted in order of application.
Cost
$5,200 (approx) per year
International Student Fees
$16,900 per year
Programme Summary
You must successfully complete 24 courses to graduate. For details on how to select your courses see enrolment guide EG5
Course selection includes:
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+ − Advanced Public Relations and Event Management
Course Code – 186.703
Combine the theory and application of public relations, public relations, marketing, advertising and communication together in order to understand and problem solve client goals, and manage organisational image/reputation.
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+ − Advertising Practice
Course Code – 361.615
Gain an understanding of the wider advertising industry in New Zealand and issues about its future. Develop a sound knowledge of the concepts and principles of advertising, reflecting its role in the marketing mix and evaluate the likely effectiveness of advertising strategies – both creative and media.
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+ − Brand Strategy
Course Code – 351.721
Develop a platform of knowledge on the current and future strategic role of brands in marketing, business and society. Advance theoretical and practical understanding, including the ability to think critically about brand strategy to help create/build skills in the development of brand strategy.
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+ − Business Management
Course Code – 343.508
Understand the challenge of “management”. Learn about the new and traditional approaches to key management issues. Gain a respect for both approaches, and the confidence to understand and master them.
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+ − Communication and Relationships
Course Code – 182.603
Explore the nature of relationships, relationship formation and processes, and their associated communication patterns in personal and workplace contexts.
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+ − Communication Research
Course Code – 181.710
Learn to apply research techniques and findings to practical work-related situations and undertake an original piece of research by drawing on communication themes developed in previous learning.
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+ − Computing in Organisations
Course Code – 561.587
Gain an understanding of the computing environment in the workplace and how computing is used to meet an organisation’s goals. Also gain an understanding of contemporary computer applications in the workplace. Learn to use typical applications and how to communicate computing needs effectively.
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+ − Consumer Behaviour
Course Code – 351.626
Gain a sound knowledge of the concepts, principles and theories of consumer behaviour, skills in literature search, and the ability to apply such knowledge and research to marketing and advertising activity.
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+ − Creative Strategy
Course Code – 361.718
Develop strategic creative solutions for marketing communication objectives. The course emphasises development of advertising design and copywriting.
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+ − Digital Media Design
Course Code – 562.595
Understand the principles of design and the development of digital media for communication purposes.
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+ − eCommunication and Knowledge Management
Course Code – 184.606
Apply the concepts and theories of electronic communication to information and knowledge management, analyse and design e-media to meet communication objectives, and develop communication strategies in digital networks.
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+ − Effective Presentations
Course Code – 187.603
Apply theory, design and analysis to informative or persuasive presentations in a business or technological environment.
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+ − eMarketing
Course Code – 341.731
Understand the major issues and topics in electronic commerce. Explore several aspects of eMarketing from strategy to implementation. Understand the impact it has had on consumer behaviour, as well as its effect on business models. The course aims to bridge the knowledge gap that currently exists between management (which has to make operational and strategic decisions about electronic commerce technology and its business applications) and the technical experts who are implementing eCommerce solutions.
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+ − Integrated Marketing Communications
Course Code – 351.616
Develop, analyse and present promotional programmes incorporating reasoned objectives, strategies and tactics.
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+ − Intercultural Communication
Course Code – 183.704
Develop cross cultural and intercultural communication understanding and strategies for use in the work environment, whether it be within a national and/or international community.
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+ − Interpersonal Communication
Course Code – 181.517
Understand the field of communication with particular emphasis on building competence in interpersonal communication in personal and workplace contexts.
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+ − Marketing 1
Course Code – 351.509
Learn the fundamental principles of marketing and their application to the business environment. Apply this marketing knowledge to develop a marketing plan.
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+ − Marketing Research
Course Code – 351.625
Learn how to conduct market research to understand customer preferences, competitive activity, and whether your advertising is working. The course is a mixture of theory and 'hands-on' market research projects that will take you from formulating research objectives all the way to the presentation of your reseach results.
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+ − Media Writing and Relationships
Course Code – 184.607
Develop an understanding of what is effective media writing, the skills of good media writing and the principles of relating to the media as a communication professional.
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+ − Negotiation, Advocacy and Lobbying
Course Code – 181.711
Understand, analyse and apply the principles of negotiation, advocacy and lobbying, using a variety of strategies for a range of contexts.
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+ − News Media
Course Code – 184.506
Understand how the news media in New Zealand works by analysing construction and production practices, contexts, issues and theory.
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+ − Organisational Communication
Course Code – 183.705
Develop organisational communication competencies through theory, practice and analysis. Examine personal communication styles, formal and informal contexts, and communication roles and relationships within organisations. Includes practical industry-based projects.
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+ − Popular Media
Course Code – 184.605
Learn about popular culture, an area broadly defined as ‘entertainment’. The course focuses on analysis of this area of mass communication with an emphasis on television and film.
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+ − Professional and Organisational Writing
Course Code – 185.603
Learn to evaluate professional documents and to apply the strategies professional writers use to inform, instruct and persuade.
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+ − Project in Creative Marketing
Course Code – 351.629
Undertake a project of an applied nature in the field of marketing communications. The project involves identifying a problem, researching the problem, developing relevant marketing communication materials and providing recommendations to the client.
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+ − Psychology – An Introduction to Human Behaviour
Course Code – 182.507
Increase understanding of human behaviour in personal and professional contexts by introducing the concepts, research and applications of psychology.
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+ − Public Relations and Event Management
Course Code – 186.504
Understand public relations approaches, methodology, campaigns and media needs.
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+ − Public Relations in Practice
Course Code – 186.603
Develop an understanding of how PR works. Explore the use of social media for PR campaigns. Learn to research audiences, write for fundraising, prepare persuasive presentations, and apply these to areas such as health, corporate PR, not-for-profit organisations, sports, and entertainment.
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+ − Team and Organisational Communication
Course Code – 183.507
Increase understanding of the organisational and work context of communication. Investigate the communication processes and activities in contemporary workplaces, working in and facilitating a team, and completing and reporting on a communication-related project.
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+ − Writing and Critical Thinking
Course Code – 311.527
Understand effective writing and critical analysis of a wide range of texts: written, spoken, internet, film and television.
You will need to plan your course of study carefully to ensure you meet pre-requisite and co-requisite requirements. You should discuss your study plan with the Programme Leader.
Further Training or Study
Successful students may apply to enter masters programmes at other institutes or the Southern Cross University MBA at MIT.
Career Opportunities
Positions such as editorial assistants, journalists, public relations consultants, organisational communication assistants, research assistants, special event organisers, communication advisers, organisational writers, community advisers, public affairs officers and liaison/marketing/customer service officers and managers.