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Bachelor of Applied Communication
Apply here now!| Study Method | Full time or part time |
|---|---|
| Qualification | MIT Degree |
| Duration | Three years full time |
| Applications | Close when programme is full |
| Start Dates | February and July |
| Level | 7 |
| Credits | 360 |
About the Programme
The Bachelor of Applied Communication prepares students for careers as communications specialists in organisations and business. The degree allows students to:
1. Design their own programme of study in communication by 'mixing and matching' courses to suit career options.
2. Pursue a specific career pathway by choosing a specialisation. Five are available:
- Marketing Communications
- Organisational Communication
- Public Relations and Event Management
- Human Resources Communication
- Knowledge Management and eCommunication
Offered by
Faculty of Business - Communication, Marketing and Sales
Entry Requirements
Applicants must meet the following entry requirements:
- At least 64 NCEA credits at Level 2, including one subject which demonstrates fluency in English or
- At least 42 NCEA credits at Level 3, including one subject which demonstrates fluency in English or
- Graduates of appropriate New Zealand qualifications at Level 4 and above, including the MIT Diploma in Communication Studies or
- Demonstrate that they can work/study at a level appropriate to the programme. This may be demonstrated through an interview and
- Demonstrate English language competence (equivalent to IELTS 6.5) to undertake this programme which is taught and assessed in English. International applicants must have an overall IELTS (Academic) band score of 6.5 (with no score below 6.0) or equivalent.
Applicants will be accepted in order of application.
Cost
$4300 (annual average)
International Student Fees
$15,900 (approx) per year
Programme Summary
The Bachelor of Applied Communication consists of 360 credits including compulsory core courses at Levels 5, 6 and 7.
Level 5
All of the following core courses:
- Interpersonal Communication
- News Media
- Public Relations and Event Management
- Writing and Critical Thinking
- Psychology
- Team and Organisational Communication
- Marketing 1
- Computing in Organisations
Level 6
Any six of the following core courses:
- Effective Presentations
- Popular Media
- Public Relations in Practice
- Professional and Organisational Writing
- Communication and Relationships
- eCommunication and Knowledge Management
- Media Writing and Relations
Level 7
Any three of the following core courses:
- Communication Research
- Intercultural Communication
- Organisational communication
- Negotiation, Advocacy and Lobbying
- Advanced Public Relations and Event Management
To complete the programme of study students will need to select seven from the following list:
- Business Management
- Digital Media Design
- 3D for Games and Multimedia
- Project Management in Information Technology
- Usability and Documentation
- Occupational Health & Safety Management
- Human Resource Management
- Employment Relations Law
- Employment Relations Practice
- Integrated Marketing Communications
- Advertising Practice
- Project in Communication
- Strategic Human Resources Management
- Contemporary Workplace Relations
- Marketing Research
- Advertising Campaign Planning
- Creative Strategy
- Organisational Behaviour
- Project Management in Information Technology
Students seeking specialisations in marketing communications, organisational communication, public relations and event management, human resource communication or knowledge management and eCommunication need to take particular combinations of courses at Levels 6 and 7. This also applies to students who design their own course of study. To get the appropriate combination of courses contact the Faculty of Business Office on 09 968 7705 and ask to speak to the programme leader.
Further Training or Study
Successful students may apply to enter masters programmes at other institutes or the Southern Cross University MBA at MIT.
Career Opportunities
Graduates will be ready for employment as professionals in one of the following fields depending on the pathway chosen.
Marketing Communications
Advertising Account Executive, Media Manager, Copy Writer, Advertising Creative, Media Planner.
Organisational Communication
Communication Manager, Organisational Consultant, Organisational Publications Producer, Internal Communication Manager, Information Manager, Knowledge Manager.
Public Relations and Event Management
Public Relations Consultant/Specialist, Sponsorship Coordinator, Media Relations Adviser, Event Organiser.
Human Resources Communication
Human Resource Manager, Training and Development Officer, Change Manager, negotiation and mediation, facilitation and staff relations.
Knowledge Management and eCommunication
Technical Writer, eCommunication Coordinator, Intranet Manager, Web Manager/Adviser or Business Analyst.