Graduate Profile
Sarup Singh
Sarup Singh National Diploma in Engineering (Mechanical) – 2008 Top Engineering Student in Mechanical Engineering at MIT
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Diploma in Integrated Marketing Communications

Apply here now!

The Diploma in Integrated Marketing Communications is ideal if you're looking to start out on your career in marketing communications, or you're already working in the area of marketing and want to extend your knowledge and expertise. You'll learn from tutors with plenty of industry experience, and benefit from the emphasis placed on linking theory to workplace practice. You will develop skills in areas like advertising, public relations, and digital media work, and be taught how to think strategically. Once you've done these courses you can help your company grow its revenues and its customer base through a wide range of professional marketing roles.

Want to take your studies further?
You might choose to follow your diploma with a Bachelor of Business, Bachelor of Applied Communication, or a Graduate Diploma in Marketing

Download the Enrolment Guide and Timetable.

Programme Code MN4415
Study Method Full time or part time
Qualification MIT Diploma
Duration One year (full time) or equivalent (part time)
Applications Close when programme is full
Start Dates February and July
Level 6
Credits 120

Offered by

Faculty of Business - Communication

Entry Requirements

Applicants must meet the following entry requirements:

  • NCEA 42 credits at Level 3, with a minimum of 4 credits in reading and a minimum of 4 credits in writing, both at Level 2 or
  • NCEA 64 credits at Level 2, with a minimum of 4 credits in reading and a minimum of 4 credits in writing, both at Level 2 or
  • Have completed a Level 5 diploma, such as NZ Diploma in Business, National Diploma in Business (Level 5), ATTTO Diploma in Tourism Management, or similar or
  • Applicants with relevant work experience, who can show evidence of ability to study at degree level and
  • Have English language competence to undertake this programme which is taught and assessed in English

Any applicant whose first language is not English may be asked to provide evidence of an overall IELTS (Academic) band score of 6.5 (with no score below 6.0) or equivalent.

Applicants will be accepted in order of application.

Cost

$5,200 (approx)

International Student Fees

$16,900 (approx)

Programme Summary

You must successfully complete 8 courses to graduate. For details on how to select your courses see enrolment guide EG5.

Course selection includes:

  • Public Relations and Event Management

    Course Code – 186.504

    Understand public relations approaches, methodology, campaigns and media needs.

  • Digital Media Design

    Course Code – 562.595

    Understand the principles of design and the development of digital media for communication purposes.

  • Marketing 1

    Course Code – 351.509

    Learn the fundamental principles of marketing and their application to the business environment. Apply this marketing knowledge to develop a marketing plan.

  • Advertising Practice

    Course Code – 361.615

    Gain an understanding of the wider advertising industry in New Zealand and issues about its future. Develop a sound knowledge of the concepts and principles of advertising, reflecting its role in the marketing mix and evaluate the likely effectiveness of advertising strategies – both creative and media.

  • Project in Creative Marketing

    Course Code – 351.629

    Undertake a project of an applied nature in the field of marketing communications. The project involves identifying a problem, researching the problem, developing relevant marketing communication materials and providing recommendations to the client.

  • Consumer Behaviour

    Course Code – 351.626

    Gain a sound knowledge of the concepts, principles and theories of consumer behaviour, skills in literature search, and the ability to apply such knowledge and research to marketing and advertising activity.

  • Integrated Marketing Communications

    Course Code – 351.616

    Develop, analyse and present promotional programmes incorporating reasoned objectives, strategies and tactics.

You will need to plan your course of study carefully to ensure you meet pre-requisite and co-requisite requirements. You should discuss your study plan with the Programme Leader.

Further Training or Study

Bachelor of Business
Bachelor of Applied Communication
Graduate Diploma in Marketing

Career Opportunities

Marketing Assistant or marketing communications roles.

Apply here now!