NZIM/ATTTO Diploma in Tourism Management

Course selection includes:

• Principles of Tourism

  Course Code – 442.506
  NZQA – 580

  Understand concepts of global tourism and apply this knowledge to the tourism industry in New Zealand. Topics include the nature, history and growth of tourism in New Zealand, impact of tourism on the host country, demand and supply, marketing of tourism, finance, transportation, accommodation, selling the tourist product, visitor services, and the future of tourism.

• Tourism Industry Management

  Course Code – 442.608
  NZQA – 685

  Apply business concepts to develop a business plan for a small to medium sized tourist venture. Topics include product/business definition, research requirements, financial issues, marketing, and human resource and risk management.

• Tourism Practicum - Project or research work for the tourism industry

• Accounting Principles

  Course Code – 311.415
  NZQA – 400

  Understand financial statements and reports and be able to analyse and interpret business performance for sole traders and small companies. Topics include the nature, purpose and scope of accounting; preparation of a full set of accounts for a sole trader, the traditional historical cost model, analysis and interpretation of accounts, and accounting theory.

• Fundamentals of Marketing

  Course Code – 351.511
  NZQA – 541

  Gain a working knowledge of fundamental marketing concepts relevant to contemporary organisations. Topics include the marketing function, market research, buyer behaviour, market segmentation, industrial marketing, service marketing, the marketing mix, marketing planning and strategy, and international marketing.

• Organisation and Management

  Course Code – 353.503
  NZQA – 530

  Understand the factors that influence management and the organisation. Topics include introduction to organisations and management, the development of management theory, organisational culture, managerial ethics and social responsibility, decision-making, planning and controlling, organising, motivation, leadership, groups, topical issues, and managing change.

• The Economic Environment

  Course Code – 371.513
  NZQA – 520

  Apply elements of economic theory to decision making by individuals and businesses and contemporary issues. Topics include the economic way of thinking, the price mechanism, theory of the firm, evaluation of the market, international trade, the national economy, government policy and the economy, and current economic issues.

• Business Computing

  Course Code – 561.585
  NZQA – 550

  Understand, discuss, evaluate and apply information technology to meet business requirements. Topics include computer hardware, computer software, data communications and networks, computer security, and ethics. Seventy percent of this course consists of practical computing skills using Microsoft Office.

• Employment Relations

  Course Code – 342.613
  NZQA – 635

  Apply knowledge of current employment relations legislation, processes and practices, and understand the complex relationship of the parties involved. Topics include definition theories and development in New Zealand, employment law in New Zealand, negotiation and conflict resolution, the parties to employment relations and work organisation.

• Business Finance

  Course Code – 311.632
  NZQA – 603

  Gain the necessary knowledge and skills of business finance so that they may function effectively in association with the financial management decision-makers. Emphasis is given to modern accounting practice in New Zealand, particularly as it relates to small to medium businesses. Topics include financial planning and control, working capital management, capital structure and cost of capital, investment decisions, sources of finance, mergers and take-overs, and international finance.

• Marketing Research

  Course Code – 351.622
  NZQA – 642

  Gain knowledge and understanding required to conduct marketing research in order to develop and assess marketing strategies. Topics include the role of marketing research, secondary research, primary research (surveys, observations, experiments), qualitative vs. quantitative research, questionnaire design, sampling, data analysis,

• Buyer Behaviour and Communication Strategies

  Course Code – 351.624
  NZQA – 644

  Gain the knowledge and understanding of buyer behaviour. Develop consumer profiles and appropriate marketing communication strategies to reach specific target markets. Topics include levels of involvement and risk-taking in the decision-making processes, consumer profiles, perceptual positioning, the marketing communication process, and communication objectives and strategies.

• Marketing Planning and Control

  Course Code – 351.623
  NZQA – 648

  Produce an operational marketing plan for a market or business of interest. Topics include corporate appraisal, competitive analysis, customer analysis, category attractiveness analysis, marketing objectives and strategies, marketing mix tactics, actions plans, monitoring and control, and financial analysis.

• Human Resource Management

  Course Code – 342.612
  NZQA – 633

  Gain knowledge of the human resource functions, processes, procedures and related legislation needed to effectively manage people in organisations, as well as practical skills in specific human resource management processes. Topics include introduction and overview of human resource management, job analysis and design, the employment process, training and development, performance management, rewards management, health and safety, human resource systems and information, and current human resource issues.