Level 7

Sales and marketing major

Study for a degree in sales and marketing

Keep up with the latest trends in marketing at MIT. You'll develop a core understanding of consumer behaviour and how to sell to specific audiences.

Programme highlights

Are you ready to launch a creative career in marketing?

Develop your marketing ideas and people skills with MIT. You will get hands-on experience with a sales and marketing project for a real business. Learn what drives consumer behaviour in the New Zealand and international markets. Develop skills in reaching and selling to specific audiences.

When you graduate, you will be ready for a range of strategic and creative marketing roles. Your career could take you to consultancy or market research, or even public relations.

Entry requirements

Entry requirements

Applicants must meet the following entry requirements:

  • Successfully completed at least 42 NCEA credits (or equivalent) at Level 3 or higher, made up of:
    • 14 credits in one approved subject
    • 14 credits in another approved subject
    • 14 credits from one or two additional domains or approved subjects; and
  • 8 credits in NCEA English Level 2 (four in reading and four in writing from the NZQA Literacy Requirements for University Entrance list) (or equivalent); and
  • 14 credits in NCEA mathematics (or pangarau) Level 1 (or equivalent);


  • Have successfully completed a minimum of 72 credits at NCEA (or equivalent) Level 2 including a minimum of 14 credits in each of four subjects and a minimum of 30 credits at Merit or Excellence. Applicants will need to have achieved degree entry standards for numeracy and literacy;


  • Provide evidence of equivalence through practical, professional or educational experience e.g., three to five years' full-time work experience (relevant to business). Evidence of literacy and numeracy will be required. MIT literacy assessments are available;


  • Have English language competence to undertake this programme which is taught and assessed in English. Any applicant whose first language is not English may be required to provide evidence of an overall IELTS (Academic) band score of 6.0 or greater (with no score below 5.5 in speaking, reading, writing and listening) or equivalent.

Provisional entry

Students who have attained the age of 20 years and do not hold the minimum entry requirements for a programme or training scheme may be eligible to be enrolled. Such decisions must consider any applicable pre-requisites and will be made by the Head of School. Students who have not attained the age of 20 years and do not hold the required minimum entry requirements may also be eligible to be enrolled in exceptional circumstances where they can demonstrate capability for study at the required level. Such decisions must consider any applicable pre-requisites and will be made by the Head of School.


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Programme structure

Programme structure

You will need to complete 13 compulsory courses, five elective courses and the courses from your chosen major (360 credits):
Compulsory courses

Level 5

181.519 Professional Communication (15 credits)

Study oral and written communication skills and interpersonal communication skills in the New Zealand business context.

311.537 Introduction to Accounting (15 credits)

Learn the basics of accounting in a New Zealand business context; create and understand financial statements; and analyse business performance for small companies

323.510 Commercial Law (15 credits)

Learn the fundamentals of the legal system as it relates to business, including liability, contract law and consumer rights.

341.571  Business Heritage, Culture and Sustainability (15 credits)

Develop an understanding of New Zealand’s diverse cultural and commercial history, and how its cultural heritage relates to business today.

341.576 Management (15 credits)

Understand and apply the factors that influence people and change management of an organisation

341.582 Managing Operations (15 credits)

Understand and apply the factors that influence the operational and financial management of an organisation

351.515 Introduction to Marketing (15 credits)

Gain a basic understanding of the theory and practice of marketing, including market analysis, segmentation and consumer behaviour

371.514 Economics (15 credits)

Develop an understanding of elements of economic theory and how they relate to contemporary business issues, including exchange rates, international trade, and the relationship between market economics and regulation.

Level 6

341.628 Applied Management (15 credits)

Build on the skills learnt in the Management course by proposing, developing and executing a project that meets the needs of a specific business problem.

341.629 Research Methodology (15 credits)

Train in the key analytical tools used in business and how they affect management decision-making. You will learn to apply research methodologies to identify and solve a practical businessrelated problem

Level 7

341.736 Co-operative Education Project (equivalent to  four courses) (60 credits)

As part of the final year of your Bachelor of Applied Management, you will work ‘hands-on’ within a real business environment applying your learning. During this time you will also complete a significant research project for your host organisation, overseen by an MIT lecturer. This experience will ensure you graduate with both a qualification and practical experience

351.725 International Marketing (15 credits)

Gain an understanding of the opportunities and threats facing marketers in a global context, including understanding cultural issues and communicating effectively with different audiences throughout the world.

351.726 Strategic Marketing (15 credits)

Learn how to think strategically about marketing situations, employing techniques to analyse markets and businesses from a strategic perspective and develop appropriate strategies to minimise risks and leverage opportunities.

Elective courses

In addition, for each major you must select five other elective courses (a total of 75 credits) from the list. If you are doing a double major you will not be able to take elective courses, you will need to take five courses from your other major.

Courses related to your chosen major

Sales and marketing

351.630 Consumer Behaviour (15 credits)

To enable students to develop an understanding of the context and application of organisational communication.

351.631 Market Development and Sales (15 credits)

To enable students to understand the role of professional writing and develop writing skills and strategies to inform, instruct and persuade internal and external audiences.

351.632 Marketing Planning and Control (15 credits)

To enable students to use, analyse and evaluate emerging technology tools and techniques for a range of business and organisational purposes including knowledge management.

Select one specialised elective

184.608 Digital Media Communication (15 credits)

To enable students to use, analyse and evaluate emerging technology tools and techniques for a range of business and organisational purposes including knowledge management.

301.610 E-Commerce (15 credits)

Gain a practical understanding of e-commerce and its role in business.

When planning your degree, remember that not all courses are available each semester. You must check the programme structure above, the pre-requisites, electives and availability of your chosen courses in advance.

Careers and pathways

Career opportunities

Depending on your personal strengths, a Bachelor of Applied Management (Sales and Marketing) can lead to face-to-face sales roles, marketing strategy or creative work or marketing management. Your career could take you to consultancy or market research, or even public-relations roles. For potential salaries visit careers.govt.nz.

Recognition of Prior Learning (RPL)

Your work experience or previous tertiary study may count towards achieving your qualification. Recognition of Prior Learning (RPL) at MIT is designed for those who already have on-the-job skills and knowledge, but want to take their career to the next level with a qualification.

With RPL we can measure and match your existing skills against credits in our courses – creating a tailored path of study that will not only save you money but also help you to complete your qualification faster. Learn more.

Free study for the first year of your Level 3 or above qualification may be available under the government’s fees-free study scheme. Visit feesfree.govt.nz for eligibility criteria and more information. Students must be eligible to study as a domestic student. All free study is subject to funding confirmation. Proof of residency status required. Entry criteria, and some costs, may also apply. Eligibility for student allowances or student loans may vary. Contact StudyLink for more information.

Information is correct as at 1 March 2023. Programme fees are based on a full-time student and may vary depending on your final selection of courses that make up your programme. To provide you with an indication of costs, the approximate fees quoted in this publication are based on the indicative 2023 fee structure. The indicative programme fees for 2023 do not include the Compulsory Student Services Fee (CSSF). The CSSF is an additional levy to your 2023 programme or course fees. Further information about the CSSF can be found here www.manukau.ac.nz/cssf. Programmes stated as eligible for free study in 2023 are based on the 2022 fee structure and subject to funding confirmation for 2023. All fees are in New Zealand Dollars. You will be advised of the current fees at the time of enrolment. All courses and programmes will proceed subject to numbers and academic approval. Manukau Institute of Technology is part of Te Pūkenga – New Zealand Institute of Skills and Technology. Te Pukenga is accredited under the provisions of the Education and Training Act 2020. International students must study in class and will not be able to enrol for online study options.