Stakeholder accountability of a non-profit organisation subsidiary

Adrian France, Centre for Business and Enterprise, WINTEC

Wansu Tang, Centre for Business and Enterprise, WINTEC

Abstract: Non-profit organisations, complementary to governments’ service, have developed in education, health, religious, charitable, scientific, and human services in thousands of communities. Limited literature exists of the accountability nexus between various stakeholders in the non-profit organisation. Even less is known about the accountability of non-profit organisation subsidiaries. This project identifies what accountability occurs in non-profit organisations using a case study with a goal to seek improvement where accountability is lacking. The case study is a subsidiary of a national non-profit organisation. The results are based on responses to a questionnaire for stakeholders of an opportunity shop. The respondents are asked how they know about the store, the existing communication channels, and frequency of communication between the non-profit organisation and the stakeholders, the satisfaction of the stakeholders, and the stakeholders’ expectation on the interaction. The response rate is 60% with a total 52 responses. The results show that the stakeholders of non-profit organisations are different from the stakeholders of profit organisations as the stakeholders are not discrete groups. This study also provides another example showing the potential approach of the ethical branch of stakeholder theory and the views on the subsidiary organisation.

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