Google Analytics Essential Training

Course highlights

Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze and report on-site visits, marketing goals and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website and how they engage with your site once they get there.

Topics include:

  • Setting up an account
  • Installing the Google Analytics tracking tag
  • Working with essential reports
  • Using annotations in analytics reports
  • Graphing data over time
  • Cleaning up data with inline filters
  • Creating and applying persistent segments in reports
  • Determining the location, demographics, and interests of your users
  • Using acquisition reports to determine where your users are coming from
  • Working with behavior reports
  • Visualizing funnels with Goal Flow
  • Setting up goals.

Key facts

Provider Lynda (via LinkedIn or Auckland Council Library)
Course Type Semi-interactive course with video
Level Intermediate
Pre-requisites Basic understanding of topic will help.
Availability On demand
Certification/upgrades No certificate.
Time Commitment

2hrs 36mins

Assessment No assessment
Platform Lynda
Registration required Will need local Auckland Library membership. Log onto with Library Card Number and Library Card PIN.