Marketing in a Digital World

Course highlights

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

Topics include:

  • Digital tools for developing innovative new products
  • Digital tools for persuading customers to buy your products
  • Digital tools for effectively distributing your products
  • Digital tools for setting the right prices for your products

Key facts

Provider University of Illinois at Urbana-Champaign
Course Type Interactive course
Level Advanced
Pre-requisites Basic understanding of topic will help.
Availability Fixed classes. Regular start dates scheduled.
Certification/upgrades Free. Paid Certificate available.
Duration 4 weeks
Time Commitment

6-8hrs pwk

Assessment Self paced. Assessable requirements for certificate option.
Platform Coursera
Registration required Will need to register with full name, email address & password.