Graduate Diploma in Sales and Marketing (Level 7)

Programme highlights

Every business has something to sell and that means they need a sales and marketing team.

With the Graduate Diploma in Sales and Marketing, you'll develop the skills to get ahead in this exciting and fast-changing industry.

You will learn about consumer behaviour and how to apply these insights to effective marketing campaigns.

You will also get real-world sales and marketing experience working for a local business. This will ensure you have both skills and hands-on experience when you enter the job market.

Download the programme guide and timetable

Flexible study option

Fast-track your programme of study to graduate sooner

Your work experience or previous tertiary study may count towards achieving your qualification. Our Recognition of Prior Learning (RPL) programme is designed for those who already have the on-the-job skills and knowledge, but want to take their career to the next level with a qualification.

With RPL we can measure and match your existing skills against credits in our courses – creating a tailored path of study that will not only save you money, but also help you to complete your qualification faster. To learn more make an appointment to speak with one of our RPL facilitators by phoning 0800 62 62 52 (or email enquiries@manukau.ac.nz).

Key facts

Start Month(s) February, May, July, October
Study Location(s) MIT Manukau
Level 7
Domestic fees $6,400 (approx.)
Youth Guarantee (fees-free*) Not available
Programme Code MN4538
Duration

One year (full-time) or part-time

Study Method Full-time (one year) or part-time with daytime and evening classes (refer timetable)
Credits 120
International Fees $21,700 (approx.)
Māori and Pasifika Trades Training Scholarship (fees-free*) Not available
Qualification MIT Graduate Diploma

MIT degree grads earn more*

*Independently analysed Government data shows that MIT degree holders have the highest employment rates in the country five years after finishing their degrees. They can also expect to be among the best paid. Explore your study options and become one of MIT grads who earn more.

Entry requirements

Applicants must meet the following entry requirements:

  • Successfully completed a bachelor's degree in any field excluding the specific graduate diploma field; or
  • Successfully completed a Level 6 or 7 diploma and relevant work and/or life experience (equivalent to a bachelor's degree); or
  • Evidence of equivalent practical, professional or educational experience e.g. three years' full-time work experience (relevant to business studies); and
  • Have English language competence to undertake this programme which is taught and assessed in English. Any applicant whose first language is not English may be required to provide evidence of an overall IELTS (Academic) band score of 6.0 (with no score below 5.5 in speaking, reading, writing and listening) or equivalent.

Provisional entry

Students who have attained the age of 20 years and do not hold the minimum entry requirements for a programme will be eligible to be enrolled as a student where their previous educational, work or life experience indicates they have a reasonable likelihood of success. Students who have not attained the age of 20 years and do not hold the required minimum entry requirements for a programme may also be eligible to enrol in exceptional circumstances. Such decisions will be made by the Director/Head of School.

International students

Test your English level to help you plan.

Take our free online English test to get a basic indication of your English level. This will help you understand what programmes you can apply for and what preparation you may require before you start your programme of study.

Need IELTS?

Book your British Council IELTS test with us.

You will complete your test in one day, plus get free online tuition to help you succeed. We offer paper-based or computer-delivered IELTS. Choose computer-delivered IELTS and get your results in 3-5 days.

Career opportunities

Depending on your personal strengths, the Graduate Diploma in Sales and Marketing can lead to face-to-face sales roles, marketing strategy or creative work or marketing management. Your career could take you to consultancy or market research, or even public-relations roles. Every company needs to sell, and you'll have the skills to make that happen.

Programme structure

You will need to complete the below seven courses (120 credits):

Level 6

351.630 Consumer Behaviour (15 credits)

Learn how to identify and analyse target markets, create appropriate positioning strategies and design suitable marketing communications strategies for the target market.

351.631 Market Development and Sales (15 credits)

Develop a practical understanding of personal selling, how it is used to build relationships with customers and where it fits in the broader marketing strategy of an organisation.

351.632 Marketing Planning and Control (15 credits)

Build on the skills learnt in the Introduction to Marketing course by learning how to develop an operational marketing plan for a market or business and present a practical demonstration of those skills.

Level 7

341.753 Industry Project Part A (15 credits)

You will carry out a project for a host organisation on a topic in a field allied to your graduate diploma by identifying a project, host organisation and presenting a proposal.

341.754 Industry Project Part B (30 credits)

Develop capabilities related to your chosen area of specialisation, in a “hands-on” immersion in industry practice. Enable you to apply your learning, test the relevance of academic theories to the workplace and reflect critically on this relationship between your academic study and industry practice. You will carry out a significant work assignment for the host organisation on a topic in a field allied to your major and present a project report in conjunction with an academic supervisor.

351.725 International Marketing (15 credits)

Gain an understanding of the opportunities and threats facing marketers in a global context, including understanding cultural issues and communicating effectively with different audiences throughout the world.

351.726 Strategic Marketing (15 credits)

Learn how to think strategically about marketing situations, employing techniques to analyse markets and businesses from a strategic perspective and develop appropriate strategies to minimise risks and leverage opportunities.

Key dates

To find the start date of your programme intake listed above, please view the business calendar.

Key information for students

Graduate Diploma in Sales and Marketing

Entry Requirements
Minimum requirements [?] Any minimum or preferred criteria for entry to this qualification. Applicants must meet the following entry requirements: (a) Academic entry requirement 7.2.1. Successfully completed a bachelor s degree in any field excluding the specific graduate diploma field. OR 7.2.2. Successfully completed a Level 6 or 7 Diploma and relevant work and/or life experience (equivalent to a Bachelor s degree). OR 7.2.3. Evidence of equivalent practical, professional or educational experience e.g. three years full time work experience [relevant to business studies]. AND 7.2.4. Have English language competence to undertake this programme which is taught and assessed in English. Any applicants whose first language is not English may be required to provide evidence of an overall IELTS (Academic) band score of 6.0 (with no score below 6.0 in speaking, reading, writing and listening) or equivalent. 7.3. Selection Applicants who meet the requirements for admission are accepted into the programme in the order their applications are received. An interview process will be available on application to counsel the appropriate choice of programme, to determine whether any specific support is required and to ensure students are well informed about the programme s demands and requirements. Whanau/family will be invited to accompany applicants to these interviews.
Detailed requirements [?] Click here for more information on any additional entry criteria for this qualification. More information about entry to this qualification
Duration [?] The minimum amount of time it takes to complete this qualification. 1 Year
Tuition Fees Annual Total Qualification
Student fees [?] Annual:
The annual tuition fees payable by a student to study this qualification, additional to what the government contributes. (This is an average based on recent course enrolments. Your fees may differ depending on your course selection.)

Total Qualification:
The total tuition fees payable by a student to study this qualification, additional to what the government contributes. (This is an average based on recent course enrolments. Your fees may differ depending on your course selection.)
$6,104 $6,104
Government tuition subsidy [?] Annual:
The average annual amount paid by government towards the tuition fees for this qualification, additional to what the student pays. (This is an estimate based on the fees subsidy paid by government to tertiary providers last year.)

Total Qualification:
The average total amount paid by government towards the tuition fees for this qualification, additional to what the student pays. (This is an estimate based on the fees subsidy paid by government to tertiary providers last year.)
$5,980 $5,980
Total [?] Annual:
The combined total of the annual amount paid by both the student and government towards the tuition fees for this qualification. (This is an estimate based on recent course enrolments and the fees subsidy paid by government to tertiary providers last year.)

Total Qualification:
The combined total of the amount paid by both the student and government towards the total tuition fees for this qualification. (This is an estimate based on recent course enrolments and the fees subsidy paid by government to tertiary providers last year.)
$12,084 $12,084
Compulsory student services fee
Student loan information [?] Click here for more information on loans and allowances. StudyLink
Student Success
Successful course completions [?] The percentage of students who successfully completed courses towards this qualification last year. N/A
National Graduate Outcomes (3 years after completion)
Median earnings [?] The median represents the middle value for all earnings of young graduates who completed a qualification in this subject area at this level nationally. Earnings do not relate specifically to graduates who completed qualifications at this TEO. $52,350
Earnings range [?] The range shows the upper and lower quartile values representing the one quarter point and three quarters point for all earnings of young graduates who completed qualifications in this subject area. Half of all graduates had earnings within this range. $39,291 - $57,882
In employment [?] This percentage relates to young graduates who completed a qualification in this subject area at this level nationally and does not relate specifically to graduates who completed qualifications at this TEO. 83%
In further study [?] This percentage relates to young graduates who completed a qualification in this subject area at this level nationally and does not relate specifically to graduates who completed qualifications at this TEO. 8%
On a benefit [?] This percentage relates to young graduates who completed a qualification in this subject area at this level nationally and does not relate specifically to graduates who completed qualifications at this TEO. N/A
Note: all KIS information is the most recent available relating to domestic students only.
Click here for more information about the Key Information for Students

Information is correct as at October 2019. Programme fees are based on a full-time student and may vary depending on your final selection of courses that make up your programme. To provide you with an indication of costs, the approximate fees quoted in this publication are based on the indicative 2020 fee structure. The indicative programme fees for 2020 do not include the Compulsory Student Services Fee (CSSF). The CSSF is an additional levy to your 2020 programme or course fees. Further information about the CSSF can be found here www.manukau.ac.nz/cssf. Programmes stated as eligible for free study in 2020 are based on the 2019 fee structure and subject to funding confirmation for 2020. All fees are in New Zealand Dollars. You will be advised of the current fees at the time of enrolment. All courses and programmes will proceed subject to numbers and academic approval. Manukau Institute of Technology is accredited under the provisions of the Education Act 1989. International students must study in class and will not be able to enrol for online study options.